Everything You Need to Start Your Own Axe Throwing Business

If you are thinking of starting an axe throwing business, you’ve come to the right place. Axe throwing is spreading rapidly worldwide right now, and I can provide you with all the knowledge and expertise you need to establish a thriving axe throwing business.

Get in touch!

About Me

I am Pete George. I’m an experienced business consultant and an enthusiastic axe thrower.
In 2020, I gave up corporate consultancy to work exclusively with businesses entering the exciting world of axe throwing.
I provide the knowledge and hands-on expertise needed to enable you to break into the rapidly growing axe throwing market.
More about me…

Image of Pete George holding axe in front of blurred wakk

Hire Me For

Business Strategy and Planning

Not sure if axe throwing is right for your business, or how to proceed? I can analyse your set up and provide advice on the best options. I can provide business plans tailored to your specific needs, suitable to take to financial backers, if necessary.

Startup Management

I can provide practical, hands on management of all aspects of establishing an axe throwing business. From throwing range design and construction, to marketing and website building. I can provide as much or as little management as you need.

Training

Axe throwing is not complicated, but it obviously needs to be safe – and fun. As an experienced thrower and axe coach, I can train newbie axe coaches to give a great axe throwing experience. I can also create bespoke training for your specific customer service and safety needs.

Why Choose Axe Throwing Consultancy?

Everyone is Throwing Axes!

Ok, maybe not everyone, but axe throwing is growing rapidly across the world as a popular entertainment activity. Now could be a great time to provide this unique sport in your location. It can also be relatively simple and cost effective to start up – if you know what you are doing. I can guide you through all the facets of this exciting new activity and help you decide if it is a good investment for your business.

Don’t Reinvent the Wheel

Maybe you are wondering how you can start up an axe throwing business or add an axe throwing activity to your existing business. You could go out and do the research in all the various facets of axe throwing installation, safety, technique etc, and apply that knowledge in launching a business. It could be good fun, but not everybody wants to devote that much effort to it. The alternative is to hire someone who has done it all before, with a wealth of knowledge of the axe throwing industry and the business acumen to be able to help you apply it in your context. In other words, hire me!

Work at Your Pace (and Budget)

My model is totally flexible to suit all contexts, and budgets. I don’t provide a “one size fits all” axe throwing solution, and I’m not tied into any particular supplier or manufacturer. Instead, I’ll work alongside you, providing as much advice and practical help as you want. If you’d like a simple initial consultation to help set you on the right path, I can do that. Alternatively, I can manage the whole process from start up to sustainable business – and anything in between.

Get a free initial feasibility study

I will meet with you to discuss your requirements, plans and premises etc. I will complete an initial feasibility study and provide you with a simple axe throwing business plan – for no cost.
Of course, I would love it if you then hired me to implement the plan – but that’s your call!

Let’s build an axe throwing business together

You have the local knowledge. I have the axe throwing business expertise. If you choose to go ahead, I will work with you to implement the axe throwing business plan to suit your specific requirements, and ensure that you, and/or your employees, have everything you need to build a successful business.

Case Study for Laburinthos Ltd

Adding an axe throwing activity to an existing successful business

In 2021, Laburinthos Ltd decided to expand their successful escape rooms business in to a new property in Cheltenham town centre. I helped them to establish a separate axe throwing business in the new premises. This axe throwing business was hugely successful, increasing Laburinthos’ annual income by over 40%.

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